We have decided that our topic is Food Waste, and within that we'll be focusing on supermarkets. Our audience (still subject to change) are families, especially those with young children.
This is because families buy- and subsequently waste- more than individuals. Reducing spending would also be a priority.
We want to take a positive angle on the issue, focusing on what little things families can do to help reduce these issues, such as supporting supermarkets that aren't as wasteful etc...
Our aim then, is to design/make something that appeals to both the children and adults in the families.
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